Choosing a domain name for your website is just as important as choosing your online business. There’s a lot of thought and considerations that needs to go into the decision. The name has to accurately convey what your business sells while being unique and different from everything else out there. Here are a few tips that you can use to help you buy a domain name.
Make Your Domain Name Easy to Type
The whole point of having an online website is for people to visit it. Because of this, it stands to reason that you want a domain name that’s easy to remember and type. In fact, having a domain name that’s easy to type is critical for the success of your website. Avoid using slang or odd spellings of words. This could make your domain harder to find. For example, don’t use “u” instead of “you.” Yes, it makes your domain shorter in length, but it becomes difficult for consumers to remember.
Work in Keywords
Keywords are vital to the success or failure of your website. You want to work keywords into the content on your website naturally. However, studies show that you also need keywords in the domain name of your website. For example, if you’re selling Nintendo video games, you might want to think of a way to work the word Nintendo into your website.
Avoid Hyphens and Numerals
Hyphens and numbers are often misunderstood in domain names. Adding a hyphen can make it hard for people to remember. At the same time, studies show that adding numerals can hurt traffic. If your domain name has a number in it, spell out that number. For example, if your website has the number three in it, spell that out. Don’t use the numeral. If you have to use numbers in your name, also consider registering different variations of your website name to be safe. You can have all of these variations auto direct your customers to your actual website.
Use the Right Extension
When it comes to using an extension, “.com” is still considered the most popular. However, there are other extensions that you can use if you don’t want to use “.com.” Just remember that each extension is associated with a certain type of site. For example, “.org” is associated with organizations. Sites with “.me” are known to be personal website or blogs. A website with a “.biz” is an e-commerce website. There are many different extensions, so do a little research to find out which one fits your website the best.
Using these tips can get you started on picking the right domain name for your website. Remember to keep your domain name short and unique. Before your know it, your domain name will be working for you and bringing in tons of traffic. At the very least, the name won’t prevent you from getting traffic.