How soon before release should a game be revealed?

The @FutureGamesShow Twitter account (opens in new tab) asked this question as a poll, providing three options: 1) You can play it now! 2) Three months out… 3) As soon as it’s a project. You can check how the numbers broke down on the tweet, but let’s see what you think. 

How soon before release should a game be revealed?

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